Content Production
- Newsletters & feature articles
- Bylined articles, customer case studies, & white papers
- Press materials such as press releases, FAQs, interview briefing documents, & customer testimonials
- Marketing collateral, web pages, & product packaging
| Communications Planning
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Media relations plans, including objectives, strategy and tactics
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Concise & consistent messaging
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Spokesperson interview preparation
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Research
- Product, technology, industry, & competitive information
- Internet, database, & library research
- Messaging research
- Marketing & business plans
| Media Relations
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Program execution, including press tours, press events, & press conferences
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Education of press & analysts on industry trends, products, & services
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Story development & pitching to news media & industry analysts
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