CMOs and Retail’s New Digital Divide

Screen Shot 2016-05-09 at 8.18.53 AMUnderstanding how customers digitally engage while shopping on line helps CMOs quantify the effect of these interactions on in-store purchase behavior. A recent Deloitte Digital study concluded the ongoing growth of digital influence—the degree to which consumer use of digital and mobile technologies during the shopping journey impacts in-store sales—extended the gap between consumers’ digital expectations and retailers’ ability to deliver.

Cloud Services: IT Strategy or Business Model?

Screen Shot 2015-11-13 at 10.19.18 AMBusinesses, schools and healthcare facilities are fighting an ongoing battle to do more with less. For IT departments, this means helping employees be more productive, enabling more efficient delivery of customer products and services and developing cost-cutting technology strategies. Cloud services are a key approach for purchasing and deploying IT services to support these business objectives. Commodity services like email, storage, content management, and web hosting aren’t innovative or business-specific, yet every deployment reinvents the wheel and wastes scarce IT resources on management and administration.

BYOD: Consumer mobility in the workplace

Screen Shot 2015-11-13 at 10.20.17 AMMobile technology has revolutionized the way we live, play and work. Consumer mobility trends have taken the enterprise by storm. Most employees use their mobile devices for work-related purposes throughout the workweek and frequently during the weekend. More and more businesses, educational institutions and healthcare organizations are investing large percentages of their IT budgets on mobility initiatives. Organizations may choose to provide mobile devices, which costs more but provides high levels of control and security, or institute bring your own device (BYOD) programs, which are cost-effective but more complex to administer. Whichever model they choose, organizations must develop solutions for such challenges as
device management, end user experience, mobile applications, scaling and security.

SEO Demystified

Screen Shot 2015-11-15 at 12.58.03 PMMuch depends on an organization’s ability to be found online by its search engine-using target audiences through search engine optimization (SEO), the Internet marketing strategy of improving a website’s ability to be found in a search engine’s unpaid search result listings. SEO is often considered confusing and mysterious, in part because search engines are secretive about their ranking methodologies. This research paper seeks to shed light on effective SEO techniques that are based on understanding and leveraging the primary functions of search engines. While dated, it still contains much relevant information about the SEO process.

Weathering Hurricane Sandy with Managed IT Services

Screen Shot 2015-11-13 at 10.19.27 AMWhen Hurricane Sandy struck the northeast U.S. in the fall of 2012, it entered the record books as the second most expensive hurricane in recorded U.S. history, causing more than $50 billion in damages by preliminary estimates. Long Island’s Suffolk and Nassau counties suffered significant impacts from the storm. According to FEMA, storm and tidal surges in the two counties flooded, damaged or destroyed an estimated 95,500 structures, including 44 power and electrical generation facilities, 28 fire stations, 26 schools, three police stations and a major medical center.

Why Creativity is Not Enough

Screen Shot 2016-02-03 at 2.40.55 PM“Innovation is the central issue in economic prosperity,” says Michael Porter of Harvard Business School. Many companies use an innovation process that relies on ideation and brainstorming to generate creative, high-level concepts that are tested through market research. But even the most creative new products and services may be unsuccessful if the company uses an approach that lacks rigor of process, customer perspective, and scientific experimentation.